00. ARCHIVE 13. CREATIVE STATEMENT 14. ABOUT

WHEN WAR MAKES YOU A REFUGEE, THE HARDEST PART ISN’T LEAVING YOUR LAND. IT’S LEAVING YOUR FAMILY.

UNHCR | ACNUR

UNHCR United Tweets for Refugees hero visual.

BRIEF

Raise global public awareness about family reunification with no budget.

UNHCR United Tweets for Refugees brief visual.

INSIGHT

When war turns you into a refugee, the hardest thing is not being separated from your life, your land, your memories, your home, your belongings... the hardest thing is being separated from people, from your family.

UNHCR United Tweets for Refugees insight visual.

IDEA

We did this through two tweets, creating three pairs of linked tweets: two tweets that should always be together, like refugee families.

With each retweet, on the website unitedtweets.org, Jonás contacted his mother Sira to be reunited, digitally experiencing the difficult path that separates refugee families.

UNHCR United Tweets for Refugees idea visual.

EXECUTION

CREDITS

Date October 2015
Industry NGO
Country Worldwide
Executive Creative Direction Juan Sánchez & Guillermo Ginés
Creative Team Pablo Mendoza & Marta Marco
Web Designer David San Blas
Illustrator Tooco
Client UNHCR
Product Family Reunification
Agency TBWA
UNHCR United Tweets for Refugees additional visual.
UNHCR United Tweets for Refugees closing image.
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