IT'S TIME FOR VIRTUALREALITY.

PlayStation wanted an integrated campaign across various media for the launch of its first virtual reality headset.

We live in an age of information overload and constant stress.

The daily news is often filled with problems, crises, and situations beyond our control.

Faced with this overwhelming reality, people are looking for ways to disconnect, even if only for a moment.

Virtual reality is not just a technological advance, but an escape to worlds where everything is designed to be enjoyed. A space where, finally, the user sets the rules.

The campaign is based on a clear premise: reality is too chaotic. Better to live another one.

Through shocking and absurd real headlines, the campaign highlights the madness of today's world and then introduces viewers to a much more exciting and enjoyable alternative: the universes of PlayStation VR.

To strengthen the connection with the audience, Victor is created, a plasticine character from the virtual world who acts as an ambassador for this new reality.

With humor and charisma, Victor invites players to leave behind the confusion of the real world and immerse themselves in completely new experiences. More than selling a product, the campaign positions virtual reality as the best option for disconnecting from the world and enjoying a transformative experience.