STATEMENT
01. WHAT YOU SAY MUST ALWAYS BE RELEVANT TO THE AUDIENCE.
02. IF IT IS NOT, HOW YOU SAY IT MUST BE RELEVANT.
03. IF NEITHER IS, DON'T WASTE YOUR MONEY.
04. INNOVATION MUST BE IN THE WHAT AND/OR THE HOW.
05. THINK WITHIN YOUR BUDGET.
06. CRAFT IS NOT NEGOTIABLE.
07. EMOTION CREATES MEMORIES.
08. IF IT MAKES YOU GO “WOW,” IT WORKS. IF YOU HAVE TO RATIONALIZE IT, IT DOESN'T WORK.
09. SURROUND YOURSELF WITH PEOPLE WHO INSPIRE YOU.
10. LET THE EXPERT IN THEIR FIELD DO THEIR JOB AND CO-CREATE ALONGSIDE THEM.
11. BE GRATEFUL AND GIVE HUGS.
12. BE HONEST ABOUT ALL OF THE ABOVE.