HOW ARE WE SUPPOSED TO PICK UP TRASH IF NO ONE EVER TAUGHT US HOW?

Conceptualization and execution of the naming, creative concept, and visual identity of the new initiative by SEO/Birdlife in partnership with Ecoembes to eliminate litter in our country's natural spaces.

How are we going to pick up trash from the ground if we've never been taught how to do it?

The campaign was based on a simple but powerful idea: if each person cleaned just one square meter, in 24 hours we could recover a large part of our natural spaces.

This approach broke with the feeling of helplessness that often paralyzes people when faced with large-scale environmental problems.

Instead of confronting citizens with the magnitude of the problem, the campaign offered them an achievable and concrete solution, demonstrating that collective effort could bring about real change.

The message materialized in the first major national waste collection in natural spaces, turning individual action into part of a transformative movement.