ECOEMBES
BRIEF
Develop a communication campaign that promotes citizen engagement with recycling and caring for the environment.
Inspire more people to act responsibly, showing recycling as a necessary and positive habit.
Connect with the public in a relatable way, generating pride and reinforcing the idea that every action counts.
INSIGHT
Knowing what is right and what is wrong does not always mean acting accordingly.
That is why seeing someone recycle correctly or correct others generates admiration because it demonstrates a commitment to the common good.
Although small gestures may seem insignificant, their collective impact brings about great change.
IDEA
Show those who recycle as role models for change, as everyday heroes.
We will depict everyday situations in which anonymous people make responsible decisions, highlighting their role in the functioning of the world.
We will use a friendly and aspirational tone to reinforce the idea that recycling is more than just an action: it is an attitude that defines those who truly care about the planet.
EXECUTION
CREDITS
