EACH SEASON
CHANGES THE
LANDSCAPE — AND SOMETHING
INSIDE YOU TOO.

PARADORES

BRIEF

Paradores is launching a graphic campaign to highlight how each season transforms its destinations
and the experience of those who visit them.

The creativity should reflect the magic of these seasonal changes and their emotional impact on people,
reinforcing the connection between the traveler, the environment, and the unique essence of each Parador.

INSIGHT

The seasons not only change the landscape, but also our mood. In each season, we seek and feel different things:
the renewing energy of spring, the excitement of summer, the introspection of fall, or the warmth of winter.
Sometimes, without realizing it, we live in tune with nature.

IDEA

EXECUTION

CREDITS

Date: 2024

Client: Paradores

Product: Paradores

Industry: Tourism

Country: Spain

Agency: Darwin & Verne

Creative Direction: Pablo Mendoza & Alicia Vilches

Illustrator: Ricardo Cavolo

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