AMANTIS
BRIEF
Develop a communication campaign that positions Amantis as an innovative and approachable brand in the field of sexuality.
Use a playful, attractive, and suggestive approach that invites experimentation and arouses the curiosity of the public.
Connect with an audience open to discovering new forms of pleasure, reinforcing Amantis' image as an ally in self-knowledge and personal enjoyment.
INSIGHT
Attraction and desire are often perceived as something magical and unpredictable, but in reality they are the result of a combination of factors that can be enhanced and explored.
Just as science plays with formulas and elements to discover new substances, pleasure can also be consciously experienced, discovering what works best for each person.
IDEA
Transform the chemistry of desire into a visual and conceptual language based on the periodic table.
Use wordplay that blends science and eroticism to invite the audience to “formulate” their own pleasure.
Present Amantis products as the essential elements for experimenting and discovering new sensations.
Through a fun, suggestive, and intelligent tone, turn sexual exploration into an exciting experiment where each combination opens the door to new experiences.
EXECUTION
CREDITS
