ABEREH




BREIF
Realizar el concepto y diseño del primer disco de Abereh que tiene por título “LAINO  ETA BELATZ ARTEAN”.

INSIGHT
Tras varias reflexiones e intercambios con Erik, la persona que está detrás del proyecto de Abereh, llegamos a la conclusión de que el concepto del disco giraba entorno a una dualidad: perderse y encontrarse.
IDEA
Tratado desde una perspectiva más personal y política, tanto las letras del disco como la música siempre inspiran y transmiten un proceso por el que muchos hemos pasado: la continua búsqueda de algo que nos haga sentir más plenos, el arriesgarse a dejar algo que siempre hemos tenido o la incertidumbre de saber dónde y cómo vamos a caer tras haber dado un salto.

CREDITS
Date
  • Client
  • Product
  • Industry
  • Country
  • Agency
  • Creative Direction, Photo, Design
Illustration
.
May 2019
Abereh
Vinyl
Music
Spain
Mendoza Echevarría St.
Pavlo Mendoza, Asier Echevarría
Rodrigo Almanegra
LISTEN
HERE















EXECUTION











































CLOSE WINDOW


DIRECTION

1989 - 20NEVER




BIO



Pavlo¹ Mendoza was educated as a musician at the Manuel de Falla Conservatory and as a publicist at the Complutense University of Madrid and the IHECS in Brussels. Before he started university, his father's camera² ended up in his hands, and that's where it all started3.

  1. With a V for Vertebrate, for Verdant eyes, for a Valiant attitude, for a Vibrant spirit, for being Versatile, for never in Vain, for Venture and for Vast views. For Virtue in temperance, for a Voyage within and for the Velvety joy of tasting a good ice cream. Above all, with a V for Visionary flight.

  2. Nikon FM, although he now normally shoots with a Contax G2, a Contax T2 and a Mamiya 645+.

  3. Great strategic vision, constant search for creative disruption to achieve business results and passionate about craft.

FESTIVAL
CdeC
El SOL
INSPIRATIONAL
LAUS
GENIO
WINA
ADC*E
EL OJO
EFICACIA
NEW YORK FEST
JCDcaux
BEST !N FOOD
BEST !N TRAVEL
EL CHUPETE
Revista Control
Revista Anuncios
AWARDS
1xSilver, 1xBronze, 10xIn Book
1xSilver, 1xBronze, 1xShortlist
1xSilver, 1xBronze, 4xShortlist
4xBronze
2xGold
2xGold, 1xBronze
1xBronze, 1xShortlist
2xSilver
3xShortlist
1xShortlist
1xSilver
2xGold, 1xBronze
1xSilver, 1xBronze
5xGold
1xGold, 1xSilver, 1xAward
1xGold, 1xShortlist

















CONTACT



pamensa@gmail.com
+34 696909141




PAVLO  MENDOZA

CREATIVE




ADVERTISING



Social Media, Film, Print, Outdoor
2024
Integrated, Film, Social Media, Event
2023
Integrated, Film, Print, Social Media
2022
Integrated, Film, Print, Social Media
2020
Social Media, Web
2015
Film, 3D
2023
Integrated, Film, RRSS, Print
2017
Outdoor, Print, Radio
2018
Integrated
2017
Social Media, Street MK
2021
Film, Print, Radio, Digital, RRSS
2017-2019
Film, Radio, Print, Display
2020
Outdoor, Print, Merchandising
2022
Print
2023
Print
2024
Integrated
2023
Integrated
2018
Print, Books
2022



NO DESIGN | NO PHOTOGRAPHY
Querer Comer - Branding
Concept, Web, RRSS, Merch
WIP
Vinyl Design, Photography, Layout
2018
Vinyl Design, Layout
2023
Vinyl Design, Photography, Layout
2021
Vinyl Design, Photography, Layout
2019
Book Design, Photography, Layout
2018
Vinyl Design, Photography, Layout
2019
Vinyl Design, Photography, Layout
2020
Photography
2013-2024
Objetos
Photography
2013-2024
Lugares
Photography
2013-2024




MUSIC
Hygeia
Music, Vinyl Design, Photography, Layout
WIP
Music, Vinyl Design, Photography, Layout
2008-2018






CAREER 




YEAR
2024
2023
2023
2019
2018
2014
2014
2013
2012
2012
2011
2008
2007
PLACE
Premios OOH Lovers
Premios Alce
Premios A Crear
Darwin & Verne
Mendoza Echevarría St.
TBWA
Freelance Creative
Tapsa | Y&R
El Laboratorio
Escuela TAG
IHECS (Brussels)
Complutense University
Conservatory of Music

TIME
x1
x1
x1
Now (+6 Years)
2 Years
5 Years
1 Year
1 Year
6 Months
6 Months
1 Year
5 Years
5 Years
ROLE
Jury
Jury
Jury
Creative Director
Creative Director
Senior Copywriter
Copywriter
Copywriter Jr
Copywriter Trainee
Creativity Student
Advertising Student
Advertising Student
Trumpet Student




CLIENTS 




YEAR
2025
2025
2024
2024
2023
2023
2023
2022
2021
2020
2020
2020
2020
2020
2020
2019
2019
2019
2019
2019
2019
2019
2018
2018
2018
2017
2017
2015
2015
2015
2014
2013
2013
2013
2013
2013
2013
2013
2012
2012
2012
CLIENT
Exterior Plus
EUGIN
IDAE
Querer Comer
Ruavieja
Alma
Agrio
Cosentino
Abereh
Paradores
Igualdad Animal
EDP
ACNUR
USO
Mínimo Esplendor
Ibercaja
Sanitas
Vitaldent
Habanos
La Liga
Abereh
Blue Bell
LOIK
Ordesa
Playstation
ONCE
McDonalds
Estée Lauder
ACNUR
Nissan
Ecoembes
Telepizza
Gol TV
Fundación La Caixa
Movistar
Opel
Svenson
Fundación Telefónica
Yoigo
Trina
Bwin

  • INDUSTRY
Retailer Outdoor
Pregnancy Health
Ministry of Energy
Nutrition
Spirits
Publishing
Music
Luxury Construction
 Music
Tourism
NGO
Solar Energy
NGO
Trade Union
Music
Banking
Health Insurance
Dental Health
Tobacco
Sports
Music
Music
Fashion
Music
Entertainment
Lotteries
Fast Food
Cosmetics
NGO
Automotive
Recycling
Fast Food
Sports TV
Bank Fundation
Telco
Automotive
Hair Health
Telco Fundation
Telco
Drinks
Sports Betting

  • PLACE
Darwin & Verne
Darwin & Verne
Darwin & Verne
Freelance
Darwin & Verne
Darwin & Verne
Freelance
Darwin & Verne
Freelance
Darwin & Verne
Darwin & Verne
Darwin & Verne
Darwin & Verne
Freelance
Freelance
Darwin & Verne
Darwin & Verne
Darwin & Verne
Darwin & Verne
Darwin & Verne
Mendoza Echevarria St
Mendoza Echevarria St
Mendoza Echevarria St
Mendoza Echevarria St
TBWA / Spain
TBWA / Spain
TBWA / Spain
TBWA / Spain
TBWA / Spain
TBWA / Spain
TBWA / Spain
Tapsa | Young & Rubicam
Tapsa | Young & Rubicam
Tapsa | Young & Rubicam
Tapsa | Young & Rubicam
Tapsa | Young & Rubicam
Tapsa | Young & Rubicam
Tapsa | Young & Rubicam
El Laboratorio
El Laboratorio
El Laboratorio